PIXY
PIXY is an AI-powered platform designed primarily for business needs, offering content generation across images, text, audio, and video. Accessible via a web platform and a Telegram bot, it provides flexibility for different user scenarios.
1
Challenges and Objectives
The primary challenge was to seamlessly integrate AI capabilities into an accessible and user-friendly platform. The goal was to enable users to create high-quality, AI-generated content across various media.
2
Process
Through research, it was identified that businesses benefit from the comprehensive web platform, while the Telegram bot serves for quick, on-the-go content creation, appealing to both entertainment purposes and business users. The interfaces were designed for simplicity and efficiency.
3
Result
The launch of PIXY resulted in increased user engagement, providing a versatile, AI-powered solution for generating multimedia content. This dual-platform approach enhanced accessibility and user satisfaction.
PIXY’s beta launch achieved impressive traction, with over 50,000 registered users and 60,500 monthly visitors. The platform enjoys a solid user engagement, boasting a low bounce rate of 24.89% and an average session depth of 7.33 pages. Social media presence is strong, with 26,232 likes and 798,000 views, boosted by organic exposure from key opinion leaders.
The audience is primarily based in the United States, Western Europe, and Asia, with notable engagement through Instagram Reels that garnered thousands of likes.
